Case Study: Creating Added Value with CFAST
The telecom operator business is becoming more competitive.
There is almost no barrier to entry and new entrants are launched every day. A client asks his host to provide the link, then the voice ... A bureauticien wants to add a new string to his bow ... A communication agency is positioned on this niche by saying that the "phone, pre-stitched, music expectations ... it's our business! ".
No matter in which business world your company is navigating, providing a quality service or product is no longer enough. Customers, partners, customers or prospects are always waiting for more and will eventually turn to service with the highest added value. They will, of course, be willing to pay more if they meet. In telecoms, a sector in perpetual metamorphosis, where incumbents, alternative operators and new entrants cooperate while pulling each other, the ranges of prices, products and services are more or less the same. Of course, pricing elements differ here and there but on the French territory it would not be difficult to find two operators with the same offers.
So how to differentiate?
To stand out in the middle of this jungle, you will have to offer a service that goes beyond expectations.